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Advertising IMC PRINCIPLES AND PRACTICE BY SANDRA MORIARTY NANCY D MITCHELL
Pearson

Advertising IMC PRINCIPLES AND PRACTICE BY SANDRA MORIARTY NANCY D MITCHELL

Advertising IMC PRINCIPLES AND PRACTICE BY SANDRA MORIARTY NANCY D MITCHELL Buy Advertising IMC PRINCIPLES AND PRACTICE BY SANDRA MORIARTY NANCY D MITCHELL online at a discounted price from ShopClues.com. Shop Academic Text Books products @ Lowest Prices. Shop now! Enjoy Free Shipping & COD across India. EMI options available with Easy Return/Replacement Polices. Pearson Product Id : 152086967
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  • Binding : Paper Back
  • Language : English
  • Publisher : Pearson Education
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Advertising IMC PRINCIPLES AND PRACTICE BY SANDRA MORIARTY NANCY D MITCHELL

Advertising tracks the changes in today�s dynamic world of media and marketing communication�as well as the implications of these changes to traditional practice�and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today�s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

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Brand :   Pearson

Books Specification

Binding :   Paper Back
Language :   English
Publisher :   Pearson Education
Edition :   10
Number of Pages :   672

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