From Idea to Action The Art of Writing a Business Plan

Every business – whether it is a start-up, an expansion of an existing firm, a subsidiary of a parent organisation, or even a project within an established company – needs a robust business plan that helps transform your business idea into a scalable, feasible and financially viable business concept. From Idea to Action: The Art of Writing a Business Plan simplifies the journey of writing a business plan and provides a road map about how to put your idea into action.  

The book begins by providing triggers for generating business ideas and then proposes a unique Idea Quotient (IQ) Test to evaluate the merit of an idea based on Innovation, Value, Market and Profitability parameters. Next, the book introduces its readers to the K-CELL Business Planning Framework. In explaining the four stage K-CELL process – Conceptualisation, Evolution, Launch and LifeCare, it encompasses the entire journey of an idea from insights to commercialization. 

From Idea to Action carves a perfect outline of a business plan, and then guides the reader through each and every step of writing a business plan. But what makes the book a must-have for every entrepreneur are the little nuggets of wisdom included in the form of practical tips in every section of the book. The reader will also find a set of questions at the end of the book as an annexure. Simply answer these questions and your business plan is ready for take-off. The book also provides the format for a critical fundraising tool - a Pitch Deck that can be effectively used to present your business idea to potential investors. 

So, get set to write a business plan that conveys your enthusiasm for your business idea and impress potential financial partners. Remember, it’s your business story, make it interesting, exciting and engaging!